TerraCycle Sued by Miracle Gro
If you do not already know Scott's, a multi-billion dollar company with ties to Monsanto, is suing a small company called TerraCycle that makes tea from worm castings and packages the tea in recycled 2 litre bottles.
They have a blog http://www.suedbyscotts.com/ that explains where Terracycle is coming from.
Many people have been going out to Wal-Mart and buying Terracycle even if they would not normally use the product. As well as boycotting all Scott's products. This is a good thing but this boycott probably is not doing a lot of good (especially if no one is contacting Scott's Miracle Gro and elling hem they are being boycotted) because people who would be supporting Terracycle's cause likely do not buy Miracle Gro et. al.. So this does nothing to Scott's bottom line.
I was talking about this with my husband and another organic grower at a farmers market about. My Husband (who used to work for the K-mart Corp) said if you really want to hurt Scott's (and Wal-Mart) go buy some Miracle Gro (best if on sale) and return 30 days after purchase (the elapsed time will make these corps assume hey have made real sales). Be sure to buy some Terracycle and use it, it's a good product.
What this action does is artificially boosts MG sales so Wal-Mart starts ordering more MG (thinking sales are up). When the MG you bought is returned, that will go back on the shelf, causing an overstock. Soon Wal-Mart (if enough people do this) will start ordering a lot less MG because of all the returns and slow sales and Scott's bottom line will be impacted.
Imagine what could happen if just 1,000 people did this or better yet 100,000 people buying, say, $1,000,000 ($10 per person) of MG product or even $10,000,000 ($100 per person) or 1,000,000 people buying $100,000,000 of MG and returning it all around the same time for a refund.
Wal-Mart is hurt by the restocking costs it must absorb and slower MG sales (which if sales got slow enough MG could be removed from Wal-Mart shelves altogether).
Imagine what could happen if just 1,000 people did this. 1,000 people buying $10 worth of MG and returning it nationwide (or world wide). Better yet, 100,000 people buying, say, $1,000,000 ($10 per person) of MG product or 10,000,000 people buying $100,000,000 of MG and returning it all around the same time for a refund. And "spending" ten bucks is good but what if we all "bought" $100, or more, of MG products and returned them a month later. The more we "spend" the greater the impact
If we all do this and got just one other person to also do this the impact would be noticed. And if our friends get their friends to join in it would be come a movement and we would soon have the TerraCycle massacree (with a nod to Arlo Guhrie). And maybe, just maybe, Scott's Miracle Gro will drop it's suit and let this wonderful grassroots company alone.
1 comment:
I was thinking about this a little more this weekend and I thought that to really make it effective, we should mandate a specific return date (e.g. 4th of July). Can you imangine all the Wal*Marts getting a mass return of Miracle Gro on the same day? LOL!
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